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Reasons Why You Must Have an Email List As An Internet Marketer

Seven Reasons Why You Must Have an Email List As An Internet Marketer

Remember! Before creating an effective newsletter marketing campaign you need to set up a mailing list. But collecting emails into your list isn’t as simple as it sounds. You need to put up a mailing list subscription form through which interested visitors will voluntarily opt in to your mailing list. Note that it is illegal to add people’s emails to your list without their consent (that’s spam!).

Now, the huge challenge is that most people will not readily give you their email addresses, especially now that spamming is common. So, simply putting up a mailing list subscription form might not be enough to convince people to opt in to your list. To overcome the challenge, you need to offer what is called an “ethical bribe”. This is an incentive that is attractive enough to compel visitors to subscribe to your mailing list.

Reasons Why You Must Have an Email List As An Internet Marketer

  1. Personal and Private Communication

Email allows you to land your message directly into your subscriber’s inbox, without any external factors limiting your reach. This helps you to build a one-on-one relationship with your subscribers.
Your subscribers can read your message privately because it’s not on a public wall or timeline. And they can ask you questions directly with confidence. Many people are not comfortable with asking questions on forums and social media.

  1. Targeted Recipients

By subscribing to your mailing list, your subscribers have already indicated their interest in learning more from you. And they’ve given you the consent to send them stuff. This means they will most likely click to read any email you send to them. And they will take any action request—whether it’s to read your latest blog post or buy a product or service that you recommend. As you send more and more emails to your subscribers and study their feedback patterns, you’ll be able to understand what they like and deliver more of it to them. 

  1. Consistent and Repeat Traffic

Even if you’re not getting traffic from any other source, your email list subscribers will always be there to read your blog posts. If you have a mailing list of 2,000 subscribers, and each of your emails get a 10% open rate, that means about 200 subscribers will read your email. So, sending a message to such a list notifying them of your new blog post will drive 200 visitors to that blog post. And that’s cool.

The more your subscribers, the more traffic you’ll send to your blog posts. I understand that SEO, if done well, can also bring traffic consistently. Yes, that’s true. But most visitors won’t come back again unless you capture them with a mailing list. SEO brings consistent traffic, but not repeat traffic—which is what you need to build trust.
NOTE: Don’t ever expect 100% open rates for your emails. Some subscribers will only get your ethical bribe and never read your subsequent messages. Some will read your emails at first, but will stop later.

  1. Higher Chances of Being Read

In terms of probability of being read, email trumps social media and other blog promotion methods. The average Facebook or Twitter user receives hundreds of updates daily, so chances are high that a message sent to your followers on those channels will get buried in the heap or pushed down the feed even before they get to see it.

Not so with email. The average email user receives less 10 or less emails daily. So, your email will most likely be seen and read.

  1. Increased Trust

Since email communication is one-on-one, it helps you to build a relationship with your subscribers quickly. The more they receive valuable emails from you, the more they’ll trust you. And what happens when you succeed in building trust? Whatever you offer for sale, sells like wild!

  1. Automation

Virtually everything about managing a mailing list is automated. You can automatically deliver your free e-book or e-course to a new subscriber. You can send an email to thousands of subscribers with the click of a button. You can even automatically add each subscriber’s name to the email, so it appears to them as if you mailed them personally. And you can schedule series of emails for future delivery.

  1. Security

An email list gives you peace of mind as a netpreneur. If, for example, you lose your blog to hackers or something goes wrong elsewhere, you can rest assured that you can always reach out to your subscribers whenever you want. So, you can keep communicating with them via email until you get over the problem.

Now that you’ve understood what an email list is, how it works, and why it’s important, your next step is to learn how to set up your own mailing list.

How to Create an Effective Newsletter Marketing Campaign

How to Create an Effective Newsletter Marketing Campaign

Introduction

Sometimes getting stable visitors to your business website might not be an easy task .If you have an internet business, you probably spend a lot of time thinking about how to get more and stable visitors. After all, attracting people to your little corner of the website can be difficult. One creative way of achieving this is by using newsletters. Internet marketing through newsletters is a smart way to get people interested in what you do.

Using newsletters is different than traditional marketing, where you just try to ‘get the word out.’ A single guest post on an authority blog in your niche can bring 2,000 new visitors to your blog within a few days. A single helpful post of yours that hits the reputable forum home page can generate 1,500 new visits within 2 days. And a single Facebook or Twitter update containing a link to your blog can generate over 1,000 new visits within a week. It could be that easy in traditional marketing but the strategy lack ‘visitors retention’.

Website promotion through newsletters is a soft marketing technique that simply informs visitors about what you have for them. By communicating with them and sending them to your website to read your subsequent posts will instils trust and credibility and will send visitors right back to your website.

Guidelines and Tips for Creating an Effective Newsletter Marketing Campaign

 Ask for Address, Don’t Buy Them

You can go and buy long lists of email addresses and use them to distribute your newsletter. It is easy, fast and requires little work on your part. This might seem like a great way to start, and it does have some merits, but in general, it’s best to ask people for their email address.

People are tired of getting unsolicited spam mail and that makes them sceptical. This starts your relationship off on the wrong foot. So, ask visitors to sign up for your newsletters. Note that it is illegal to add people’s emails to your list without their consent (that’s called spam!). Network with complementary websites for referrals and of course, ask people that get your newsletter to pass it along to the colleagues!

 Make it Fun and Interesting, No Matter the Topic

Do you think you can’t have a fun newsletter because you sell concrete or industrial strength solvents? Think again, because no matter what your business is, you can and should have a fun newsletter that people look forward to reading. The goal is to get people interested and have them pass your newsletter along to their friends. Making them think and laugh will make you actualize this goal.

There are many ways to make a newsletter standout and get noticed. Start with well written content and add peripheral subjects for variety. Add in quirky quotes, interesting first hand stories, funny tid-bits, helpful hints and event puzzles and games. You want people to feel that your newsletter adds value to their life.

 Be consistent

Consistency is important in business, and it’s just as important when it comes to your company’s newsletter. This means being consistent in all things, from frequency to quality. Remember that people will form an opinion about you based on your presence online, and this includes your newsletter.

Moreover, if your newsletter is set to be out every two weeks, make sure you hit that deadline. If it is monthly, never let a month go by without getting it out as scheduled. Additionally, make sure that it is consistent in contently well written with similar sections each time.

 Be a Great Writer Not a Good Writer

What separates a ‘great’ writer from a ‘good’ writer? Their focus! ‘Good’ writers get caught in the trap of focusing on what they’re selling. They fool themselves into thinking that if they can describe the product or service in irresistible terms, their readers will want it. ‘Great’ writers go one step beyond. Instead of focusing on what’s being sold, they focus on the readers – or, more specifically – the readers’ heart.

The readers’ heart is the door to their wallets. Open their heart and you’ll open their wallets. Are you going to be a ‘good’ writer and settle for describing things well -or a ‘great’ writer and open the heart of your readers?

 Be at Your Most Persuasive

Think of a situation when you have to convince someone to do something for you. It’s important to be at your most persuasive. Think as if you’ll not get a second chance. For example: You know you have a great product and you want to reach the largest number of potential buyers. There are many approaches and techniques at your disposal for convincing all these people.

This method can be used as a complement to any other technique. It can serve as added leverage to any ongoing strategies in your campaign to arouse their interest. You don’t need a charismatic personality, or nerves of steel, or a poker player’s ability to bluff opponents out. If you’re a shy person, or if you have trouble expressing yourself in front of other people, you can still use this technique effectively.

Internet marketing through newsletters can give you credibility and drive up sales when you do it right. This starts with asking for email addresses and ends with interesting content delivered in a consistent manner. Follow these simple rules and people will be anxiously awaiting your company’s newsletter each and every time.